[cnn-photo-caption image= http://i.cdn.turner.com/cnn/2008/images/04/29/spike-lee.jpg caption=”Director Spike Lee speaks to Generation Engage members during a Get Engaged Forum.”]How do you mobilize young people this election season? We hear it over and over again: “The apathy!” “The sloth!” “The lack of civic engagement!”
Generation Engage wants to tackle these issues from the bottom up. Adrian Talbott and Justin Rockefeller came from high-powered political families and went on to graduate from fancy universities. But, they actually don’t think that’s where the change is going to happen. They are interested in the 51 percent of 18-29-year-olds who are off college campuses or didn’t even go to college.
They started Generation Engage three years ago, before all the hoopla of this historic campaign cycle. By hiring locals to set up satellite community outreach programs, the organization sets up politically non-partisan meetings on topics most appropriate to a particular area. But Talbott and Rockefeller don’t want to dissolve like many “get-out to vote” organizations. They call themselves an initiative for “civic engagement,” and say they want to remind people that democracy will continue well after November’s presidential election.
Update: Watch the CNN.com Live interview